BRAND STRATEGY

Resonaid Workshop with Fabian Geyrhalter

Our proprietary 8-hour, 360° brand strategy sprint (two 4-hour Zoom calls with you and your key stakeholders) has been conducted more than 200 times with startups and Fortune 500s by Principal Fabian Geyrhalter. It touches on all aspects of your brand and leaves you with a brand platform that will turn into a shareable guide during and after your brand formation or transformation. Gain brand clarity in a few days.

eResonaid Workshop (self-led)

If you are boot-strapped, this is an online video-based DIY version of Fabian's workshop at a fraction of the cost (but without Fabian's personalized strategic guidance).

BRAND NAMING

Brand Naming

The art of naming is 20% creativity and 80% a painstaking process. We have perfected both over years of working with brands on crafting company, product, and service names as well as brand architectures that resonate from the get-go.

Brand Name Pre-Clearance

Do you already have a few company names in mind but need help with clearance? We conduct a preliminary Trademark search for up to 8 forerunners consisting of: U.S. trademark database search, Google due diligence search, Social media scan and .com availability search.

BRAND VOICE

Copywriting & Verbal Playbook

We write the majority of your website copy while creating a verbal playbook consisting of taglines/headlines, tone of voice, key social media examples, and more. Not only will you have what you need to (re)launch, you will also be equipped with a tone and voice guide that will enable you to successfully inform internal or freelance copywriting, PR, and marketing talent.

Half Day Brand Voice Workshop w. Fabian Geyrhalter

A four-hour workshop to dive deep into the voice of your brand, leaving you with actionable insights to fuel your marketing team and freelance writers.

Key Headline, Body & Benefit Copy Exploration

You will be working with one of our two seasoned writers on crafting 15 differentiating headlines and co-relating body examples as well as benefit explorations leaving you with powerful top-level lines for your website, social media, and other communication channels.

BRAND CREATION

360° Strategic Brand Identity Design & Execution

We create your visual and verbal brand atmosphere: From an ownable, differentiated logo design to the visual design components that will manifest your brand. We will carefully design all communication materials that matter to you and your audience, from a 3-6 page website (built on a platform you can update yourself as the site requires to grow), to google slides, an e-mail template and signature to social assets and a digital letterhead. With Fabian Geyrhalter as your strategic partner and Jessie Irving as the Creative Director, this gets you to a brand (re)launch in a strategic yet super swift manner. You will receive all brand assets, a full brand sheet that serves as a style guide depicting everything from logo variations, backgrounds, border requirements and minimum sizes, to fonts, color palette, and photography direction.

360° Brand Design & Execution

All of the above, but we are working with your existing logo.

Social Media Branding

We re-imagine your brand on the hand of one key social platform, such as Instagram or LinkedIn. We re-design your profile images, profile header images and 6 social posts/reels with creative copy and design to equip you for a (re)-launch, or to simply refresh a stale social media brand presence.

BRAND LAUNCH

Brand Launch Cadence

After an initial 1.5-hour call reviewing your research and current thoughts/strategies as well as defining key dates and current customer key touch points to keep in mind during the strategy phase, Fabian Geyrhalter will work with you to create a brand (re)launch plan. A week-by-week cadence of events leading up to (as well as immediately after) your planned re-launch together with assigning stakeholders and due dates.

10-Hours of consulting with Executive Brand Strategist Fabian Geyrhalter

Brand (Re)launch consultation (app design, web design, tone and voice implementation, launch strategy, etc.) with Fabian Geyrhalter to ensure a cohesive and successful launch.

10-Hours of consulting with Creative Director Jessie Irving

Brand (Re)launch consultation (app design, web design, overall visual implementation, social media design, etc.) with Jessie Irving to ensure a visually cohesive and captivating launch.

SUBMIT & SCHEDULE A CALL

After choosing the items that feel right given your current stage and allotted budget, please fill out the below and Fabian will reach out to go over details and to create an MSA/SOW for our collaboration.

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